Latest Digital Marketing Trends 2023
AI: Artificial Intelligence
One of the latest digital marketing trends involves Artificial Intelligence (AI). This new technology is used to store data about potential customers and makes automated decisions in milliseconds. This technology helps brands to reach the right pool of customers at the right time. It is already being used by several brands to enhance their marketing strategies. In terms of content creation, user-generated content refers to anything posted on the Internet, which may include customer reviews or even back stories about brand employees.
Voice Control
Voice-controlled purchases are becoming increasingly popular, and brands should consider adding this technology to their content marketing strategy. For example, Walmart is launching Walmart Voice Order, a new voice-controlled shopping experience that allows customers to order from their Amazon Echo devices. Amazon has also incorporated voice commerce into its AmazonFresh program.
PPC(Pay-Per-Click)
Another trend that will affect digital marketing will be the slow decline of PPC. Many businesses have begun diverting resources from PPC advertising in favor of a stronger content strategy. Additionally, people aren't big fans of ads, with 65% of American adults expressing negative feelings toward online video ads. As a result, more people are using adblockers. These programs are more prevalent on desktops but are also increasing on mobile devices. Moreover, 54% of adblockers users whitelist trusted sites.
Email Marketing
Email marketing will continue to be an important component of marketing strategies. Almost everyone has an email address, so the effectiveness of email marketing cannot be underestimated. Furthermore, email marketing is a great way to reach both current and prospective customers. This marketing tactic is also effective in reaching out to customers who are not interested in purchasing a particular product.